Baltic landscape

This report offers a quick and easy glimpse into cultural shifts, lifestyle, and humor in Estonia, Latvia, and Lithuania, using insights from Brand Capital, the largest lifestyle and brand survey in the Baltic.

The report is structured into three sections:
Trends in Baltic Society – Data-driven insights into cultural shifts and lifestyle changes.
Differences and Similarities Between the Baltic Countries – A closer look at how attitudes, values, and habits align or differ across Estonia, Latvia, and Lithuania.
Humor in the Baltic States – How people relate to humor and how they perceive different types of brand messaging, including educational, humorous, motivational, reassuring, thought-provoking, and inclusive approaches.

This report serves as a practical snapshot of the Baltic audience, offering data-driven insights into their mindset, behavior, and approach to brand messaging.

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