Employer branding in Baltics: employees needs and expectations

This report provides an in-depth analysis of the evolving employer branding landscape in the Baltic region, offering data-driven insights into how employees perceive work and what they expect from employers today.

We begin with an overview of the Baltic employer branding landscape, exploring key market trends and workforce dynamics. Using a combination of Brand Capital research data and global benchmarks, we examine how employees across different generations in the Baltics view their careers, workplace expectations, and the evolving employer-employee relationship. Key focus areas include: workplace flexibility, employees development, mental wellness and strong employer branding as a competitive advantage. 

Each section of the report includes case studies from successful employer branding campaigns. This report will help to understand workforce expectations.

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